Hi Reader,

How’s it going?

This week I have been reflecting back to when I started my coaching business and specifically how I felt and what I needed at that time (with the luxury of hindsight).

I consider myself lucky in that I have never been embarrassed to make a holy-show of myself so jumping into something new has always come easily to me.

I tend not to worry about failing and look at potential negative outcomes as sign-posts to what I should be doing (yes I was born an optimist)!

When I launched my first online coaching program DEEtox I was confident in my ability to create thought-provoking coaching activities and an experience that my customers would really love. That came from spending 15 years in Customer Experience roles in the corporate world and a whole load of coaching done over those years.

But I was a lot less clear on how to promote my program without feeling like the stereotypical pushy sales person.

I wasn’t sure about how to price some of my services (I ran DEEtox for free for 9 months before starting to charge)!!!! Although interestingly enough I started off charging EUR 350 per hour for my one-on-one coaching and had no problem with that.

Go figure!

Whilst outwardly I came across as very confident the story I told myself inside my head was very different.

I was basically more concerned about what people would think of me than making the right decision for my business.

In hindsight I can see that what I did really well and where I got incredible results was in the the areas or topics that I felt I already had some competency AND where I trusted that I knew enough to get by.

• Designing a kick-ass coaching program
• Creating a memorable customer experience
• Being myself and using my personality to reinforce by brand

Where I struggled came down to 3 very specific things:

• Actions I took because I was people pleasing
• Actions I took because I wanted to be seen as generous
• Action I took because I was panicking about not doing enough

Thankfully I did enough things right to create a program that made money, built a following of fabulous DEEtoxers and created a foundation for my future business (and all despite my limiting beliefs and actions).

But I have spent more time digging deeper to see:

• What specifically would I do differently if I could start over again?
• What exactly were the things that really made a difference to my early success?
• What were the time, effort and money wasting mistakes that significantly delayed my results?

I will share the answers to all these questions, and more, in a free webinar I am holding this week called:

’The Unvarnished Truths of Starting a Coaching Business’.

I will be going live this coming Thursday (September 9) at 1pm (Spanish time). If you haven’t already - you can register right here:

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Tune-in for some home-truths and an honest conversation about the most important insights and lessons are from my early years as a 'coachpreneur'.

Can’t wait to see you there.

Dee x

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